More than likely, you can't hire actors for every video.
That shouldn't stop you from producing videos, though. Instead, consider leveraging the people at your organization. Putting your team members on camera is an excellent way to put a human face to your brand and creating a personal connection if and when they get to sales.
Still, not everyone is naturally comfortable on camera. Brand Marketer Chris Singlemann breaks down some ways that you can feel more comfortable when shooting marketing videos for your business, including:
- Practicing ahead of time
- Eliminating distractions
- Dressing comfortably
Ready for more ways to bolster your video marketing efforts? Read our blog post about how you can start producing videos while working from home.