Targeting buyer personas enables you to align your solution with your audience's pain points.
Building out your buyer personas is only the first step in maximizing their effectiveness. Aligning your marketing strategy with the needs and challenges of your buyer personas enables you make a better business case to your ideal customers. In this video, Manager of Content Nick Frigo lays out why targeting by persona will help drive growth for your business.
This video is part of our Notes From Home series — an effort by our team to continue to share their expertise even while working from home.