It’s that time of year again where our team is busy preparing for the conference of the year: INBOUND. For those of you newer to the New Breed blog, we’re a proud Elite HubSpot partner and we sponsor and attend HubSpot’s annual conference featuring thought leaders across marketing, sales, customer success, and revenue operations.
Some of the biggest names in marketing, sales and beyond have graced the stages of the Boston Convention & Exhibition Center from Larry Kim, Seth Godin, Rand Fishkin, Don Maguire, Scott Brinker and more. At New Breed, we see INBOUND as a milestone for connection and innovation as like-minded leaders in the HubSpot and SaaS ecosystem gather to talk about the future of growth.
While I won’t be attending INBOUND in-person this year, I am incredibly excited to partake in the event remotely from our Vermont campus. This year, HubSpot is hosting their first hybrid event which will include both digital and in-person events. New Breed will have a significant presence in both, so if you’ve ever wanted to attend INBOUND but haven’t been able to swing the travel or cost to attend in Boston, now is your chance.
You can purchase a Digital Powerhouse pass for only $89. This will get you access to all Spotlight sessions, access to specialized “Digital Only” live content, one year of access to the On-Demand Content Library, connection to the INBOUND community through meetups, and more!
Ok, now for the good stuff: the sessions we’re most looking forward to.
5 must attend in-person sessions
How To Tech-Enable Your Business With Custom Apps And Integrations On Hubspot | Wed 9/7 | 12 PM EST
Why we’re going: Native platforms (like HubSpot) can transform growing businesses. What if you could build apps on top of these platforms that help you unlock more growth and efficiency? What if the systems underpinning your business could talk to each other with purpose-built integrations? This Deep Dive session (hosted by two New Breed leaders) shares how custom apps and integrations can take your tech stack and growth potential to the next level.
Soundcloud Empowers The Artist Community, Powered By Hubspot | Wed 9/7 | 12:45 PM EST
Why we’re going: SoundCloud is legendary when it comes to community-building and — let’s be honest — we’ve all found ourselves on the platform at one time or another. There are bound to be many lessons shared in community-building, scaling, and how HubSpot has been at the center of it all.
Marketing Against The Grain Live | Thurs 9/8 | 9:45 AM EST
Why we’re going: Who doesn’t love a podcast? And one hosted by two HubSpot legends: Kipp Bodner and Keiran Flanagan. This will be a live episode focused on all things marketing.
Mindful Communication For Remote Work Success | Thurs 9/8 | 12:30 PM EST
Why we’re going: Remote work is here to stay and distributed teams are the new normal. In order to be effective in our roles, we need to effectively communicate and collaborate with our peers and leaders. Regardless of your role, this session is a must-attend.
Crafting A Customer Education Program For Growth | Thurs 9/8 | 2:30 PM EST
Why we’re going: Retention and evangelism are the keys to growth. You can generate all the new business you want, but if customers don’t stick around, then what? HubSpot is sharing their secrets to building a customer education program that makes their platform ‘sticky’ and retains customers long-term.
5 must-watch digital sessions
Virtual Selling: 5 Sales Techniques You Need To Change Now | Wed 9/8 | 9:45 AM EST
Why we’re going: Who doesn’t want to learn ways to generate more pipeline and close more deals in today’s digital age? Enough said.
The “Seller Free Economy” – and the Future of Sales and Marketing As We Know It | Wed 9/7 | 12:45 PM EST
Why we’re going: Sales and marketing are always evolving and today, we’re seeing a desire for a more frictionless and self-service buying experience. This will shift what marketing and sales need to do as a team to effectively hit revenue targets. It’s never too early to make a shift in thinking!
How to Uncover Valuable Industry Trends (Before They're Big) | Thurs 9/8 | 9:45 AM EST
Why we’re going: We’re always looking for ways to advise our customers on how to stay ahead of their competition, and that’s what this session is all about. Plus; we’ll get to learn directly from HubSpot’s trend analysts on how they turn insights on market changes into business opportunities.
RevOps: The Operating System for Scaled Growth | Thurs 9/8 | 12:30 PM EST
Why we’re going: This session is led by HubSpot’s SVP and EVP of Revenue Operations where they’ll talk about how they built a revenue operations function at HubSpot with a core focus on delivering exceptional customer experiences. They’re going to share best practices and learnings from their business that can be put into action this year.
How AI Will Transform The Way Marketers Work | Fri 9/9 | 1:15 PM EST
Why we’re going: AI already powers many platforms and processes that marketers use every day. We can’t ignore AI any longer and how it will impact the future of how we work – this is going to be a great session to jump right into learning more.
Other noteworthy sessions to attend
Must-watch Spotlight sessions
HubSpot Spotlight with Dharmesh and Yamini | Wed 9/7 | 10:30 AM EST
Emma Grede, Good American Cofounder | Wed 9/7 | 4:30 PM EST
Viola Davis | Thurs 9/8 | 9:00 AM EST
Dr. Jane Goodall | Thurs 9/8 | 11:45 AM EST
Glennon Doyle, Author | Thurs 9/8 | 4:30 PM EST
Kudzi Chikumbu And Tj Adeshola, Twitter | Fri 9/9 | 9:00 AM EST
President Barack Obama | Fri 9/9 | 2:45 PM EST
Must-attend networking opportunities
Meetup: Wordpress Professionals | Wed 9/7 | 2 PM EST | Virtual
Meetup: Seo Marketers | Wed 9/7 | 12 PM EST | In-person
Meetup: Women In Tech: Obtaining & Retaining A Leadership Position | Wed 9/7 | 2:15 PM EST | In-person
Meetup: Developing for HubSpot's Asset Marketplace | Thurs 9/8 | 11 AM EST | Virtual
Meetup: Revenue-Driven Marketers | Fri 9/8 | 1:45 PM EST | In-person
MEETUP: BLACK@INBOUND | Fri 9/9 | 10:30 AM EST | Virtual
Keep in mind this is only a sampling of what’s to come at INBOUND this year. For the full agenda, check it out here.
Whether you’re joining in-person, digitally or just for the Spotlight sessions, I hope you’re able to enjoy INBOUND in all its glory. One of the best aspects is being able to network with industry peers, and there are guaranteed to be plenty of opportunities no matter how you attend. Don’t be afraid to put yourself out there — you never know who you’ll meet or what you’ll learn.
If you want to learn more about how New Breed is revolutionizing the way companies grow, come find our booth (one of the biggest) on the conference floor. And, if we happen to be in the same digital session, I’d love to meet you and connect!
Olivia Perek-Clark leads New Breed’s Learning and Development team. She is a seasoned Demand Generation and Inbound Marketing Strategist turned team trainer who has a passion for developing systems and content that help other New Breeders do their best work for our clients.
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