This month, I've brought to you the ten of the most influential CMOs (or Chief Marketing Officers) that you need to be following on Twitter. CMOs increasingly have taken on the responsibility of being the voices and faces of their companies, according to Forbes. They are visible in ways never before possible, thanks to the advent of social media. With that, many times, they are the most accessible C-suite member in an organization.
What makes CMOs so unique is that while they represent their own company brands, they also establish their personal brands in the process. They are the thought leaders, the movers and the shakers of the marketing and sales industry, whose voices rise above everyone else's. While your main goal is always to grow the business, it's also important to take your personal brand into consideration. By following these top CMOs, you'll learn how to structure your online presence by looking at a variety of approaches taken by top CMOs.
To find the top CMOs on Twitter, I referenced Forbes, The World's Most Influencial CMOs in 2014. Teamed with Appinions, the two assess how the CMOs of the top companies in Forbes' Global 2000 list rank in terms of influence, how widely their opinions travel, and how much reaction they generate when they speak.