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January 3, 2023

15 Email Opening Lines to Hook Your Audience

As a sales professional, it's essential to have a strong opening line in your emails to grab your audience's attention and motivate them to take action. An effective opening line can set the tone for the rest of your email and help you achieve your desired outcome, whether it's securing a meeting, closing a deal, or generating leads.

However, coming up with the perfect email opening line can be a challenge. You want to stand out in a crowded inbox and capture your audience's attention, but you also don't want to come across as spammy or pushy.

Tips for Email Opening Lines That Get Results 

Getting noticed in an inbox filled with hundreds of emails can be a challenge, but there are key strategies you can use to craft the perfect email opening line that stands out and grabs your audience's attention:

Avoid generic phrases like "Dear Sir/Madam" or "Hello." Instead, try to personalize your opening line in order to show that you are familiar with who you are reaching out to and make it clear that you value their time.

Address a common pain point or goal. One effective way to hook your audience is to address a common pain point or goal that they may be facing.

For example, you might say, "Are you tired of struggling to hit your sales targets?" or "Do you want to boost your team's performance and increase revenue?" By speaking about a common challenge or aspiration, you can show that you understand your audience's needs and offer a solution to help them overcome their struggles or achieve their goals.

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Consider using a call-to-action right away in your opening line. This will help motivate the reader to take action and give them a sense of direction as to how they should respond. If you're looking to schedule a meeting, for example, your opening line could be "Would you be interested in scheduling a 15-minute call tomorrow?" 

Similarly, create a sense of urgency. If you have a limited-time offer or a pressing deadline, use your opening line to create a sense of urgency. This can motivate your audience to take action right away and not risk missing out on a valuable opportunity.

Don't forget to inject some personality. While it's important to keep things professional, adding a bit of humor or using an interesting quote can help your email stand out and be more memorable. 

15 Examples of Strong Opening Lines for B2B Sales

To provide you with more guidance and inspiration, here are some examples of strong opening lines for B2B sales emails that can help you influence your audience and get results.

1. "Hey [Name], I saw that your company just [achieved a milestone/won an award] and I wanted to congratulate you and see if there's anything [Product/Service] can do to help you reach your next goal."

2. "Good morning [Name], I hope this email finds you well. I have some ideas on how [Product/Service] can help your company  increase its revenue – would you be open to discussing further?"

3. "Hey [Name], I hope you're having a great week so far. I came across your company and thought you might be interested in this quick tip for [common pain point/goal] using [Product/Service]."

4. "Hi [Name], I just wanted to check in and see if you've had a chance to review the information I sent over about [Product/Service]? I've had some amazing feedback from other companies who've implemented it." 

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5. "Hello [Name], I know you're busy, but I just had to share this with you. I recently learned about a new way to [solve a common pain point/goal] using [Product/Service] and I think it could be a powerful solution for your company."

6. "Good afternoon [Name], I hope this email finds you well. I wanted to follow up on the conversation we had last week about [Product/Service] and see if you'd be interested in setting up a call to learn more." 

7. "Hey [Name], I hope you don't mind me reaching out again. I just wanted to share some recent success stories from other companies who've implemented [Product/Service] and are seeing amazing results."

8. "Hi [Name], I hope you're having a great start to your week. I came across a new way to [solve a common pain point/goal] using [Product/Service] and I think it could be a powerful solution for your company. Can I schedule a quick call to share more?"

9. "Hello [Name], I hope you don't mind me reaching out. I recently learned about a new way to [solve a common pain point/goal] using [Product/Service] and I think it could be a valuable solution for your company. Can we schedule a quick call to discuss this?"

10. "Good morning [Name], I hope this email finds you well. I wanted to follow up on our conversation and see if you'd be interested in learning more about how [Product/Service] can help your company [achieve a specific goal]."

These opening lines are effective because it shows that the sender is following up in a timely and professional manner and references a previous conversation to build rapport with the recipient. They reference a common pain point or goal and suggest scheduling a quick call to discuss this further. They also position the product or service as a potential solution to help the recipient's company achieve a specific goal.

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For sales reps that prefer to keep the conversation light-hearted, why not spice things up with these creative opening lines?

11. "πŸ”₯ Hey [Name], I came across something that I think could seriously ignite your results. Can I share more with you on a quick call about [Product/Service]?"

12. "πŸ’‘ Hi [Name], I just had a brilliant idea that I think could help your team crush their sales goals. Can I share more with you on a quick call about [Product/Service]?"

13. "πŸš€ Hello [Name], I hope you're ready for some major rocket fuel for your sales efforts. Can we schedule a quick call to discuss how [Product/Service] can help you soar to new heights?"

14. "πŸŽ‰ Hey [Name], I hope you're having a great week! I just wanted to follow up on our conversation and see if you'd be interested in celebrating your sales success with a demo of [Product/Service]?"

15. "πŸ’° Hi [Name], I hope you don't mind me reaching out. I just came across something that could seriously boost your company's revenue. Can we schedule a quick call to discuss [Product/Service] and see how it can help you hit your sales targets?"

These opening lines use puns and emojis to grab the recipient's attention and make your email stand out from the crowd. They also position the product or service as a potential solution that could help the recipient's company achieve its desired outcome while building rapport with the sender.

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Unlock the Full Potential of Cold Emails: Include These Essential Elements!

In addition to crafting the perfect email opening line, it's also important to consider other elements of your sales emails that can help you stand out from the crowd, like writing compelling subject lines and utilizing relevant visuals. Strong emails that grab your reader’s attention can help you build relationships, generate leads, and close deals. Keep these tips in mind as you craft your sales emails to ensure that you are creating high-quality content with maximum impact. 

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No matter the opening line you choose, ensure that your cold email includes these essential elements to have the highest chance of success:

β€’ A clear value proposition outlining how your product/service can help achieve their goal

β€’ An understanding of their pain points and motivations

β€’ Tactful personalization (by mentioning topics discussed in previous conversations or research conducted)

β€’ An action item (i.e. asking them to book a call to discuss further)

β€’ A sense of urgency (encouraging them to respond quickly or offering limited-time deals)

β€’ Links to social proof, customer reviews, and case studies

In addition, utilizing relevant visuals in your emails can help to make your content more engaging and memorable. Try adding images or video clips that are relevant to your message, or include an infographic or chart to help illustrate your point. Visuals can also be used to communicate complex concepts more effectively and make your email stand out from the crowd.

And once you have written your cold emails, it's important to follow up with prospects in a timely manner. A polite reminder of how your product/service can help solve their problem can go a long way in securing a meeting or closing a deal. By including these essential elements in your cold emails, you'll be able to capture your prospect's attention and convince them to take action.

Good luck and Happy emailing! πŸ’Œ

The Takeaway

Crafting the perfect email opening line is just one piece of the puzzle. To truly optimize your sales process and set your team up for success, it's important to review and streamline your current methods and tools. Check out our guide to RevOps technology and take the first step towards seamless, collaborative execution and simple, repeatable processes that work for your team.

leader's guide to revenue technology

Elizaveta Shkurina

A former art kid with a passion for all things strategic and creative, Liza is on a mission to shake up B2B spaces. When she's not busy launching brands and driving revenue, you can find her chasing down Brooklyn's best food truck (Tacos El Bronco), or cuddled up with her dog to decode Reddit conspiracy theories.

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