Your marketing automation strategy doesn't have to be constrained by your choice of platform. In fact, with HubSpot, you'll find a full, easily integrated solution, instead of an email-centric tool that only allows you to execute parts of your strategy. Maybe that's why HubSpot is the number one platform choice among marketers, according to G2crowd.
But if you're already using an email-centric automation tool like Pardot and are in need of a platform that addresses the full marketing funnel, from visitor to product evangelist, there's quite a bit to consider.
How do you keep track of and migrate your contacts, for example? Or your landing pages? How do you organize the process so nothing falls through the cracks?
Though these questions present small challenges as you make the switch, they certainly shouldn't prevent you from implementing the full-funnel solution that will help you meet all of your marketing automation goals.
We've compiled a guide that addresses why and how to switch from Pardot to HubSpot. If you want to know how to move your automation efforts from Pardot to HubSpot, including how long the transition will take, who will need to be involved and how to manage your assets during the switch, you've found the right guide.
We'll walk you through the most important steps and what-not-to-misses, as well as address the challenges you might run into along the way. With this guide in hand, you'll be able to successfully transition to HubSpot without the stress of flying blind.