The use of surveys in online marketing strategies is becoming increasingly commonplace. A little more than a decade ago, businesses and marketers had to rely on fairly simple, uninspiring web forms to collect their customers’ information and feedback.
Nowadays, there’s a wide range of exciting software, web apps and other solutions popping up, making the marketing survey an experience in itself.
The popularity of marketing surveys isn’t surprising as they’re one of the best ways that companies can collect honest insights from their customers and target audiences. That way, companies can synthesize the feedback they receive, win the hearts of more like-minded leads, provide excellent customer service and experience continuous growth (all while saving money and leaving out the guesswork).
If you’re interested in trying your hand at integrating a survey into your greater marketing strategy, look no further. We’ve curated a selection of our top survey platform picks at the moment, so you’re sure to find something that meets your marketing needs.
1. Attest: Craft Surveys and Gain Consumer Insights
Attest was founded in 2015 with the goal of empowering businesses with consumer information and data for their decision-making processes. They’re passionate about helping businesses develop products and services that make people happy and serve their needs.
Attest is a useful survey platform for B2C and B2B companies alike. B2C companies love that Attest enables them to connect with over 100 million consumers across 46 markets to inform their marketing and sales strategies. B2B companies also make great use of their high-quality survey capabilities and use their valuable insights for purposes like concept testing and software development.
To put together an Attest survey, all you have to do is draft your questions, select your audience, watch your answers roll in and analyze the results. They even have templates you can use to save time when you’re getting started.
However you use the software, Attest loves providing businesses with meaningful data that helps make them better, more informed decisions.
Attest surveys serve all kinds of purposes, but are popular for new product development, brand measurement and tracking, international research, market analysis and consumer profiling.
Attest has a free trial and affordable monthly paid plans if you’re interested in simple surveys and small-scale research. From there, they also have Professional and Enterprise plans for bigger businesses that want to undertake large-scale research and surveying campaigns.
2. Typeform: Make Your Survey a Memorable Experience
Typeform was founded in Barcelona, Spain in 2012. They’ve filled a hole in the market by giving businesses the ability to create sleek, attractive online forms that people actually enjoy filling out. According to Typeform, boring forms just won’t do the trick anymore. Your marketing efforts will only be rewarded if you provide customers with a fun and engaging experience.
Typeform is renowned for its engaging questions, elegant templates and interfaces and variety of question types. All you have to do is check out one of their free templates to see what we mean. Instead of the typical stiff survey questions, Typeform questions appear one at a time in a friendly, conversational tone. You can also take it a step further than simple short-answer questions, by choosing between:
- Short text
- Long text
- Picture choice
- Opinion scale
- File upload
- Payment processing
- ...and more!
It’s easy to customize Typeform templates or start from scratch without any coding required. All you have to do is create, share and analyze your results. You can make your life even easier by connecting your Typeform with one of your favorite web apps. There are a wide range of integrations to choose from including popular choices like Google Drive, Airtable, Slack and Canva.
You can try out Typeform with their free plan, but if you’re interested in diving deeper into their features their paid plans start from $35 per month. If you want to use Typeform for a large-scale marketing campaign for your business, we’d recommend investing in their Premium plan.
3. Zoho: Total CRM Management
Zoho is a comprehensive SaaS platform designed to help you run every aspect of your business. It’s been around since 1996, so it’s been through a great deal of shifts and transformations. Nowadays it has apps that can help you with:
- Sales and marketing
- Email and collaboration
- Human resources
- IT and help desk
- Customer service
- Business intelligence
Their survey and form functionalities fall under their sales and marketing tools. They provide an easy-to-use interface that allows you to create surveys for your marketing needs in a matter of minutes. They also have over 25 question types to choose from, ranging from slider scale to star rating to multiple choice. If you’re looking for a wide range of customer insights right off the bat, they also give you the option of buying responses.
Additionally, Zoho offers a wide range of free templates that are easy to customize and put your own spin on.
It’s easy to get started building a Zoho survey. All you have to do is navigate through their “Create,” “Collect,” and “Conclude” steps, and you’ll be collecting valuable data from your customers in no time.
Overall, Zoho is one of the leading survey software out there and is a particularly great option if you’re thinking about using any of their other apps in your business. They have a plan free with limited functionalities, and their paid plans start at $20 per month.
4. Survicate: A Wide Range of Survey Options
Survicate was founded in 2013 and has quickly become one of the leading survey platforms when it comes to collecting customer insights. Their goal is to create the most recommended feedback solution, and they’re well on their way to achieving that with an average of 200 000 collected responses daily.
What really sets Survicate apart from the crowd is their wide array of options available to collect customer feedback. Rather than focusing solely on the traditional survey, they offer:
- Email and link surveys
- Web app surveys
- Website surveys
- Mobile app surveys
- Feedback hubs
- Feedback buttons
- Chat surveys
- All-channel net promoter score surveys
This variety of ways to collect customer feedback allows businesses to gather specific, highly valuable feedback, meaningfully integrate it into their marketing strategy and services and ultimately increase customer satisfaction and brand loyalty.
They also have an easy-to-use interface, 125+ free survey templates, and a wide range of integrations including Zendesk, Google Analytics, Mailchimp, HubSpot and more.
Last but not least, Survicate truly walks the walk when it comes to customer service. They offer live chat support to all users, even those on their free plan. After that, their paid plans start at $49 per month and go up depending on the number of survey responses you want to collect.
5. Mopinion: User Feedback Across Digital Platforms
Mopinion was established in 2013 and aims to help businesses make the most of the user feedback they collect from a wide range of digital channels. They believe that user feedback is essential to any business’s success and are already being used by a variety of big names across diverse markets like Microsoft, Transferwise and Ocado.
Rather than offering a traditional survey builder, Mopinion enables businesses to collect feedback across websites, apps and emails. All their templates are carefully designed and work great across devices (or you can always build your own feedback form from scratch).
Mopinion’s reporting and analytical features really set it apart. They provide detailed data reports in real-time, which can be viewed from a variety of perspectives and using different filters so that they can be easily understood, no matter who’s looking at them. They also have unique text and sentiment analysis that allows you to zero in on patterns in customers’ vocabulary choices and emotional responses.
Mopinion also makes use of the latest cloud-based technology, has robust security measures, and integrates seamlessly with your favorite web apps like Slack, Google Analytics, Asana, Microsoft Teams and Basecamp.
You can try Mopinion for free, but its wide range of offerings makes its pricing a bit steep. Due to that, it’s most suitable for well-established scaling businesses, with paid plans starting from $229 per month.
Try Something Different in Your Marketing Strategy
Doing business online is incredibly dynamic and ever-changing, so there’s never a bad time to add a new element into your marketing approach.
All the survey platforms that we’ve covered have one thing in common: they believe that gathering user feedback leads to successful, authentic marketing and, in turn, great business practices that drive growth.
Try out one of the platforms we’ve covered in this article and discover what an effective marketing survey can do for your business.
Sydney Triggs is a [content] writer, editor, translator & educator from Vancouver, Canada currently settled in Barcelona, Spain. Having worked in the content world for 5 years now, she is passionate about working with words in various capacities. Whether she is acting as a language coach, translating texts, generating...
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