
Not all content is equally effective.
Creating content for the sake of having content isn’t going to bring you any closer to achieving your marketing objectives. Your content creation needs to be backed by strategy — and buyer personas should be the center of that strategy. Our team of content marketing experts will work with you to develop a content strategy that addresses the needs of your personas, and then they’ll create all the assets required to implement it. This will ensure that your target audience is receiving messaging that resonates with them and helps progress them through the buyer’s journey.
Make your content work for you
Attract the right website visitors
Speak to your personas’ challenges
Stand out from competitors
“We came to New Breed looking for a partner to help us refine our messaging and put together a marketing strategy unique to our business model. They have created compelling original content we know will help to take our business to the next level.”
Emily Brash | Vice President, Business Development | SmoothStack

The most effective content is persona-targeted
Creating content for the sake of having content won’t help your business grow. Instead, you need to think about what your buyer personas need and create content that provides value to them.
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Content Marketing

Persona-driven content strategy
Using editorial calendars and conversion maps built around your buyer personas’ pain points and buyer’s journey, we ensure everything we create resonates with its intended audience and conveys the right message at the right time.

Journalistic content production
Our team takes a journalistic approach to content development, interviewing subject matter experts and conducting research to ensure every asset produced presents you as a thought leader.

Well-crafted visual identity
Content is more than just written copy. Whether you need infographics for social media, pitch decks to enable your sales team or display ads to place across the web, our team of talented designers can develop the assets you need.
Professional website copy
We believe your website should be your best salesperson, and our experts will create compelling, search-optimized content to make that a reality. After working with us, your website pages won’t just look and sound good, they’ll also be optimized for search and drive conversions.
Persona-driven content strategy
Using editorial calendars and conversion maps built around your buyer personas’ pain points and buyer’s journey, we ensure everything we create resonates with its intended audience and conveys the right message at the right time.

Journalistic content production
Our team takes a journalistic approach to content development, interviewing subject matter experts and conducting research to ensure every asset produced presents you as a thought leader.

Well-crafted visual identity
Content is more than just written copy. Whether you need infographics for social media, pitch decks to enable your sales team or display ads to place across the web, our team of talented designers can develop the assets you need.