
Marketing and sales alignment starts right here.
It’s a rare event: marketing, sales, ops and the c-suite, all collaborating together. But if you want to establish and adopt ideal customer profiles (ICPs) and buyer personas, it can’t happen any other way. A Growth Acceleration Workshop lays the foundation for demand generation success by aligning your teams around a deep understanding of your customers, their qualifications and their unique journeys. Paired with industry insights from our experience with a vast, diverse client base, the takeaways from this workshop allow our team to craft a strategy that will help you hit your key revenue and operational goals.
“It is a breath of fresh air to find an agency that gets you. The workshop is insightful, and [New Breed] was able to grasp technical knowledge on our industry from the beginning that not many could easily understand. Their attention to detail and efficiency on these projects will make you wonder why you did not find this agency sooner. My team is excited to continue working with the New Breed team and know the results will be at the highest level that professionals can expect.”
Vincent Chiu | Marketing Operations Manager | Sectigo Limited

Our Approach
How a GAW Works

Preparation
Before your workshop, our team will work to collect institutional knowledge from your team members via a written intake. Then, we’ll prepare for our session by diving into the details of those responses, reviewing all current personas and customer trends, reading up on organizational structure and history and more.

Workshop
We’ll host a four-hour session with your marketing, sales, leadership, client services and operations team members to build alignment, develop SMART goals and refine personas, strategy and more.

Reporting
Following the workshop, our team will finalize thorough, easy-to-adopt buyer personas and ICPs for your organization’s key products or services. New Breed will also create detailed documentation of takeaways regarding the marketing and sales funnel model and goals for your organization.

Preparation
Before your workshop, our team will work to collect institutional knowledge from your team members via a written intake. Then, we’ll prepare for our session by diving into the details of those responses, reviewing all current personas and customer trends, reading up on organizational structure and history and more.

Workshop
We’ll host a four-hour session with your marketing, sales, leadership, client services and operations team members to build alignment, develop SMART goals and refine personas, strategy and more.

Reporting
Following the workshop, our team will finalize thorough, easy-to-adopt buyer personas and ICPs for your organization’s key products or services. New Breed will also create detailed documentation of takeaways regarding the marketing and sales funnel model and goals for your organization.
Building customer profiles drives revenue
Without examining your most successful customers and segmenting your contacts, it’s nearly impossible to approach your prospects with specific messaging for their challenges. There’s a lot to learn about personas and ICPs. These resources will help.
Explore Resources