Sales-Ready Website
Transform your web presence into a powerful lead generation machine
Your website should be more than just a digital brochure — it should be your best salesperson. A sales-ready website built by New Breed helps you grow more effectively by aligning design, content and user experience with the unique needs and challenges of your buyer personas.

The newest member of your sales team.
A well-designed website is the foundation of any successful demand generation program. Our team of talented web strategists and designers weave user experience and content strategy into every phase of our process, putting the needs of your end-users before all else. The final result is a beautifully-designed custom website that takes your lead generation and conversion efforts to new heights. Your team will be fully trained to leverage your site’s complete functionality and update it over time, ensuring it can adapt and scale as your business grows.
The benefits of a Sales-Ready Website
Attract the right visitors
Drive more conversions
Sleek, effective design
“It was fantastic having New Breed in our corner for our website redesign. Not only were they great communicators, project managers and developers, they felt very much like an extension of our team. In New Breed we got a partner in our project that was invested in all the details, from big to small. ”
Eric Sagalyn | Senior Director of UX and Design | Salsify

Our Approach To
Sales-Ready Websites

Strategic planning
A successful Sales-Ready Website must begin with a solid foundation built upon a robust understanding of your end-users. By conducting thorough research, we ensure your website’s information architecture is aligned to the goals and pain points of your target personas. Once we’ve established the information architecture of your website, New Breed’s strategists will work with your team to determine a content strategy that will actively guide buyer personas through their buying journeys and increase conversions

Design prototypes
Building off the collaboratively designed wireframes, we will produce a series of high-fidelity mockups that incorporate the user interface and conversion points to fully illustrate how your live website will look and function.

Content and SEO development
The heart of any inbound marketing strategy is content. With persona-driven keyword insights from our search team, our content team will take on the voice and tone of your company to create website content that attracts the right visitors and prompts conversion.

Module development
With design complete, our developers will code the fully-responsive, custom page templates and modules using standard coding practices to ensure clean, efficient and compatible websites. A rigorous QA phase follows to guarantee pixel-perfect rendering for all viewports and device types.

Website launch
Our team will manage a seamless launch to bring your new site live. We will perform a post-launch QA to ensure full functionality across browsers and devices. Finally, our experts create a video training library so your team is fully enabled to manage your new online presence.

Strategic planning
A successful Sales-Ready Website must begin with a solid foundation built upon a robust understanding of your end-users. By conducting thorough research, we ensure your website’s information architecture is aligned to the goals and pain points of your target personas. Once we’ve established the information architecture of your website, New Breed’s strategists will work with your team to determine a content strategy that will actively guide buyer personas through their buying journeys and increase conversions

Design prototypes
Building off the collaboratively designed wireframes, we will produce a series of high-fidelity mockups that incorporate the user interface and conversion points to fully illustrate how your live website will look and function.

Content and SEO development
The heart of any inbound marketing strategy is content. With persona-driven keyword insights from our search team, our content team will take on the voice and tone of your company to create website content that attracts the right visitors and prompts conversion.

Module development
With design complete, our developers will code the fully-responsive, custom page templates and modules using standard coding practices to ensure clean, efficient and compatible websites. A rigorous QA phase follows to guarantee pixel-perfect rendering for all viewports and device types.

Website launch
Our team will manage a seamless launch to bring your new site live. We will perform a post-launch QA to ensure full functionality across browsers and devices. Finally, our experts create a video training library so your team is fully enabled to manage your new online presence.
From initial strategy to the final line of code
Wondering what you should expect from a website design project? From the nuances of the user experience to the technical intricacies of the HubSpot CMS, our experts are prepared to lend a hand.
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