Optimize your content to rank in search results and show up in AI-generated answers — turning your brand into the one buyers trust.
As HubSpot’s top partner, we use your CRM and buyer journey data to deliver the right content at the right moment. Our experts go beyond traditional SEO by applying proven GEO tactics that boost your visibility across AI-driven platforms like Google SGE, ChatGPT, Perplexity, and Claude, making sure your brand shows up in the answers your buyers trust.
In today's evolving digital landscape, traditional search engine optimization (SEO) and generation engine optimization (GEO) must work together, not in silos.
When done right, SEO is your foundation and GEO expands your brand's influence, creating a dual pathway to visibility that meets buyers whether they are searching or prompting.
Tried-and-true tactics like blogs and email aren’t enough to drive results in today’s dynamic, AI-influenced buyer journey. With rapid shifts in how people search, learn, and make decisions, you need a strategy built for a totally new content landscape — one shaped by both search engines and generative tools.
That’s why we’ve embedded our Generative Engine Optimization (GEO) framework into every content engagement. GEO extends your SEO strategy to ensure your content isn’t just found in traditional search, but also cited by platforms like ChatGPT, Perplexity, and Claude — expanding your visibility, credibility, and pipeline.
Buyers want fast, credible answers — and we make sure they find yours. From keyword-based search to AI-powered results, we optimize your content to rank, resonate, and get cited. GEO is a core part of our approach, not an add-on — driving more reach, more trust, and more pipeline from every piece of content.
“We worked with New Breed recently on a redesign and launch of our website. The project was complex and the experience and results were great. In particular, they were flexible and collaborative with good systems in place for cross-country/time-zone communication. Their collective expertise meant they were able to offer us strong, industry-leading advice.”
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As the top investment area for high-growth companies in 2023*, artificial intelligence brings to market a fundamentally new approach to content. We help customers find fast, actionable opportunities to use AI — and we use these tools in our services to unlock quality and efficiency gains when it comes to market research, keyword analysis, content generation and refinement, and more. We act as a strategic guide for companies looking to take advantage of AI inside their organization, and always ensure our strategy and deliverables are human-led and contextually accurate.
