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Sales-Ready Website Design & Development

Sales-Ready Websites built to support and convert.

Build a website that gets cited, educates, inspires, and converts. You need a sales-ready website that is optimized for search (SEO) and LLM visibility (AI Engine Optimization). We build intuitive, impactful websites that are designed to support the human experience, while also ensuring they are optimized for the platforms that help your brand get found.

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Star IconSales-Ready Websites Built for AI Search

Modern buyers discover, research, and validate solutions across traditional search engines and generative AI platforms long before they talk to Sales. Your website can no longer function as a static brand asset — it must actively support visibility, education, and conversion across every stage of the buyer journey.

New Breed designs and develops sales-ready websites that are optimized for both SEO and AI Engine Optimization (AEO). We combine strategy, content architecture, UX, and technical development to ensure your site is easily understood, trusted, and cited by platforms like Google, ChatGPT, and other AI-driven discovery tools — while still delivering intuitive, human-centered experiences that drive revenue.

 

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A powerful website should drive revenue — not just look good

High-performing websites are built at the intersection of strategy, technology, and experience. We design and develop websites that educate buyers, support conversion, and integrate seamlessly with your revenue operations; so your site works as hard as your sales and marketing teams do. 
See our work
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Sale-Ready Websites that outrank and outperform

Our website design and development services prepare your site for the AI-first search reality by making it more discoverable, more credible, and more likely to be cited by the platforms shaping customer journeys. We combine strategy, design, content, code, and SEO & AEO to position your site as the authority both buyers and AI systems trust first. By benchmarking your competitors’ visibility, we help you understand exactly what it takes to stay ahead.
Learn about our content & AEO services
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HubSpot Web Design Agency: Design, CRM, and Reporting — All Inside HubSpot

As one of HubSpot’s most accredited Solutions Partners and the first to build a HubSpot site, New Breed brings over a decade of experience designing and developing fully integrated HubSpot websites. We align your CMS, CRM, and analytics so your site doesn’t just look good — it drives measurable revenue outcomes.From replatforming off WordPress to scaling complex HubSpot environments, we build modular, CRM-connected websites that support personalization, lifecycle reporting, and long-term growth.

Why Website Design & Development with New Breed

Scale, Align, and Grow with Sales-Ready Web Strategy

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Scale & adapt over time We build websites that evolve with search. From performance and accessibility to ongoing SEO and AEO readiness, your site stays fast, visible, and competitive as platforms like Google and AI assistants change.
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Align content, design, & development Clear information architecture, conversion-focused UX, and schema-driven structures make your site easy to find, navigate, and trust for both humans and AI systems.
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Drive demand & pipeline growth Our web strategy integrates seamlessly with demand generation and revenue operations, helping attract the right audience, convert high-intent visitors, and generate qualified pipeline.
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Achieve your most important metrics. Positively impact business KPIs such as lead volume, lead quality, conversion rate, campaign ROI, and page speed.
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Empower your internal teams Modular design systems and CMS-native editing give your team the agility to update, scale, and optimize without relying on developers for every change.
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Enhance and elevate your brand presence. Showcase your company identity, value and differentiators with a beautiful, brand-aligned website that drives return visits.
How We Build World-Class, AI-Optimized Websites

Our Proven Website Design & Development Process

Strategic Planning
Content & UI Strategy
Design Prototypes
Content, SEO & AEO
Website Production
Site Launch & Training

Start with a holistic website redesign plan that meets your goals and maximizes demand generation.

We begin by aligning on goals for your CMS migration or site redesign project. This includes a review of your brand voice, look, goals, and target personas through a collaborative kickoff workshop. This phase ensures your dedicated team  fully understands your messaging strategy, customer experiences, and lead-generation opportunities. We’ll also audit your current website, gathering necessary data (including existing rankings, SEO opportunities, and internal linking strategies) and defining navigation and conversion needs. A shared tool will be used for project management and tracking.

 

Collaborate with experts to create a detailed content and UI strategy for your sales-ready site. 

We build wireframes and document content and UI strategies for each page template. Through deep keyword research and SME interviews, we develop strategic recommendations for all key pages, ensuring the structure and functionality meet your goals. We define key form strategies and outline the layout and module functionality required to support your content plan.
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We bring your vision to reality with high-resolution, conversion-focused design mockups.

Using the wireframes and strategic insights, we produce high-fidelity design mockups that focus on AI visibility, conversion, and branding. Our design process is highly collaborative, incorporating rounds of review and feedback to ensure the final design aligns with your brand and conversion goals.

Breathe life into your site with on-brand, search-optimized content.

With content outlines and design prototypes finalized, our content and SEO team creates optimized content for all pages. We ensure the content reflects your brand’s voice and target personas, integrating the defined SEO and AEO strategy to maximize organic performance across all pages. If your team prefers to write the content in-house or repurpose what you already have your site, then our team can help with optimizing to ensure it means best practices for UX, SEO, and AEO.

Get ready-to-use modules and a fully functional and responsive across all devices.

We implement the fully developed custom modules and templates, ensuring responsive functionality across browsers and devices. The entire website is staged for a final review, where we gather feedback before launch. All final content, imagery, and videos are uploaded, followed by a rigorous quality assurance process to ensure everything works as intended.

We launch your website, ensuring seamless performance while empowering your team to manage it effectively.

Once the website is live, we perform post-launch QA on key components such as redirects, SSL, and 404s. We provide a 30-day code warranty and train your team with instructional videos, ensuring they can easily manage the site and make agile changes as needed. At this point, you may make the wheel, or you might choose to partner with our experts for ongoing demand generation, revenue operations, or content marketing support. 

“We worked with New Breed recently on a redesign and launch of our website. The project was complex and the experience and results were great. In particular, they were flexible and collaborative with good systems in place for cross-country/time-zone communication. Their collective expertise meant they were able to offer us strong, industry-leading advice.”

Jesse Finn | Senior Brand and Content Manager | Talmundo

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Areas of Expertise

Click below to learn how New Breed's expertise comes together to deliver for your web needs.

Web Strategy

Our Web Strategists are data-driven user experience designers who focus on conversion strategy and usability. They lead cross-functional collaboration with Content, SEO, Design, and Development to ensure the user is at the center of every decision.

Capabilities at a glance:

  • Information architecture and sitemap creation based on user data, historical performance, and competitive analysis
  • Hundreds of sites built on HubSpot and WordPress CMS
  • Behavior-based, persona-driven personalization and smart content
  • Wireframes leveraging Sketch and InVision
  • Content strategy and outline creation
  • Conversion rate optimization
  • Website audit
  • Competitive analysis
  • Quality assurance across browsers and devices
  • Web performance reporting with SEMrush, google analytics, and pagespeed insights
  • Web performance recommendations

Content Strategy, SEO & AEO

Content Strategy, SEO, & AEO& SEO work together to create resonant, high-performing content on your website that drives traffic and conversions. This practice includes elements like brand messaging, voice and tone adherence, and on-page writing and optimization.

Learn more about our Content Strategy & SEO experience.

Capabilities at a glance: 

  • Content interviews
  • Blog posts & premium content offers, enabled by selective ChatGPT usage
  • Tone and voice style guides
  • Content workshops 
  • Conversion-focused landing pages, built on HubSpot
  • Editorial calendar
  • On-page keyword planning and research, in SEMrush
  • Title tags and URL optimization
  • Backlink site recommendations
  • Website SEO technical error remediation

Web Design

Design works in lockstep with strategy, content and development to create beautiful, highly functional websites that elevate your brand and drive conversions. Our web designers have extensive development knowledge, allowing for an easy interplay between form and function.

Capabilities at a glance:

  • Branding and design workshops
  • Data visualization
  • Template and module design
  • Brand guideline creation
  • Illustration and image libraries

Web Development

Our Web Developers help companies get the most ROI out of their CMS investment by building rich, dynamic experiences for your customers. We always emphasize functionality for your team, so you can dynamically edit your website without full-time developers on hand.

Capabilities at a glance:

  • Developing new templates and modules
  • Page speed audits and improvements
  • Code and web technology audits
  • HubSpot development
  • Quality assurance
  • Host migration
  • Web performance reporting
  • Integration and plugin recommendations
  • HTML
  • HubL
  • PHP
  • JSON
  • XML
  • CSS/SCSS
  • GraphQL
  • JavaScript
  • jQuery
  • React.js
  • Node.js
  • GitHub
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Turn your website into your top seller.

Talk to New Breed for a free assessment to identify the biggest gaps and opportunities in your website.

Request Your Website Assessment

Frequently Asked Questions about Web Design and Development

What features should a Sales-Ready Website include?

A sales-ready website is built to attract, educate, and convert buyers across every stage of their journey. It should include clear content architecture, fast page performance, intuitive navigation, conversion-focused UX, and SEO/AEO-optimized content so search engines and AI systems can easily understand and cite your site. It also needs scalable modules, CRM-enabled personalization, strong analytics, schema markup, and performance monitoring to ensure your site can grow and adapt as search behavior evolves.

Why build my website in HubSpot instead of WordPress or Webflow?

HubSpot brings your website, CRM, content tools, automation, and analytics together in one platform: making it dramatically easier to measure engagement, personalize buyer journeys, and generate and nurture leads. Because Content Hub was built from the ground up for revenue teams, your site becomes a true growth engine rather than a standalone asset.

HubSpot also includes AI-powered features that streamline content creation and management, like generating on-brand copy, optimizing pages for SEO and AEO, producing translations for multilingual sites with a click, and maintaining consistent structure and tagging. While WordPress or Webflow can work, HubSpot gives you a secure, scalable, all-in-one foundation that reduces maintenance and keeps your marketing and sales team aligned around the same data. 

What should I ask a HubSpot partner about website development?

Ask how they approach strategy, content, design, development, and SEO/AEO as one unified process, because a sales-ready site relies on all five working together. 

You should also ask:

  • How they align the website with your CRM, lifecycle stages, and reporting needs.
  • What their process looks like for wireframes, content strategy, and UX planning.
  • How they handle SEO/AEO optimization, schema, and AI-first search considerations.
  • Whether they build scalable, modular design systems your team can update easily.
  • How they ensure page speed, accessibility, QA, and long-term maintainability.
  • What examples they can provide that showcases previous work that provided strong value for the customer

A strong partner will be able to speak to all phases of the strategic, design, content, and technical development in detail.

 

What should a HubSpot web design agency do?

A HubSpot web design agency should build fully integrated websites that connect your CMS, CRM, and analytics—giving you visibility across the entire customer journey. They should combine brand storytelling, design, content strategy, SEO/AEO, and HubSpot development expertise to build a site optimized for both humans and AI-driven platforms. They should also configure your HubSpot environment, create custom modules, set up reporting, and ensure your site is scalable, easy for your team to manage, and aligned with revenue goals. Additionally, a HubSpot web design agency should have the technical ability to build custom integrations with other platforms to extend the functionality of a HubSpot website.

How does the New Breed web design process work, and how long does creating a sales-ready website typically take?

New Breed follows a proven strategic process that includes:

  1. Strategic Planning: Goals, personas, audits, navigation, and conversion strategy
  2. Content & UI Strategy: Wireframes, keyword research, SME interviews, and content outlines.
  3. Design Prototypes: High-fidelity, conversion-focused design mockups built collaboratively. 
  4. Content, SEO, & AEO: On-brand, search-optimized content for all pages.
  5. Website Production: Custom modules, responsive templates, full staging, and QA
  6. Launch & Training: Final QA, redirects, indexing, page speed checks, and HubSpot training. 

According to the outline, this process includes a full redesign and CMS implementation, and typically takes around 12-24 weeks, depending on site size, content needs, and complexity. 

Web services that
help you win.

We've helped hundreds of companies elevate their brand, drive efficiency and unlock meaningful growth with their websites. Check out our success stories.

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