One of the greatest things about HubSpot is the plentiful integrations it offers. Over 150 different softwares and applications seamlessly fuse with the HubSpot marketing platform and CRM.
These integrations enable marketing professionals to easily align their tech stacks to optimize processes and ultimately drive growth. The number and variety of integrations you should leverage depends on what specific functionality you're looking for, but we’ve laid out five of the most popular HubSpot integrations to consider.
The Salesforce integration unifies the two platforms, enriching your marketing database with essential sales data. By integrating the Salesforce CRM with HubSpot, you'll be able to perform cross-channel reporting and gain greater visibility into your entire funnel.
Datanyze sources technographic and firmographic information to automatically enrich contact records in your HubSpot portal, taking the heavy lifting out of prospecting and helping you fill in key informational gaps in your contact database. Additionally, this integration can be configured to trigger alerts based on the contact properties sourced by Datanyze, so your team can stay on top with the most qualified leads.
Webinars are an essential element of inbound content strategy and with HubSpot’s GoToWebinar integration, using them to fuel your lead generation efforts is easier than ever. With this integration, webinar registrant data is shared effortlessly between the two platforms.
Prospects can register for your webinar on a HubSpot landing page and the data will automatically flow into GoToWebinar and register that prospect. Employ this integration to streamline your webinar strategy and drive efficiency.
Savvy B2B marketers know that outbound events can effectively supplement your inbound marketing strategy. Eventbrite is a platform made for organizing and managing the logistics that go into hosting an in-person event. While outbound events can be great for driving your lead generation efforts, tracking their ROI can be tricky. Fortunately, the Eventbrite integration automatically syncs data collected from offline marketing sources to HubSpot, enabling marketers to track outbound efforts to revenue.
Drift is a sophisticated chatbot application powered by AI technology that can seriously enhance your lead generation efforts. Chatbots can provide the user with valuable information to help urge them down the sales funnel with greater speed.
Drift chatbots can be easily implemented on the HubSpot CMS to provide real-time support for prospects on your website. The data collected from the conversations users have with your chatbot are then flowed into your database to enrich that contact’s record. As a bonus, the Drift integration has a micro-integration with Slack, allowing you to chat with prospects on your website from any device.
Amanda is a former New Breeder.