Infographics have made their presence known on the web throughout the years. These informational graphics swept the Internet with their engaging designs and statistics. However, what exactly are infographics? We see them on Pinterest, Instagram, blog posts and even as ads on the web.
According to the Oxford English Dictionary, an infographic is defined as a visual representation of information or data. However, it’s much more than a visual representation.
Venngage defines it as a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Infographics come in all shapes and sizes. Each is unique with its own style and main idea.
Why Are Infographics Effective?
What made infographics popular? Why are people using these graphics more and more? There are so many reasons but it all comes down to one main point — we absorb visual information like no other.
Today, we’re constantly exposed to so much information that sometimes our brains go into overdrive.
Have you ever searched for something on Google and instead of getting an answer, you get information overload? The availability of information nowadays has its perks, but the way it’s presented can cause more confusion than clarity.
With infographics, information is digested much easier. In fact, information accompanied by graphics is more likely to leave a memorable impression because it’s easier to remember an image than paragraphs of text.
People opt to use infographics because they deliver content in a digestible format — making them highly shareable. Not to mention, they make great investments in the long run. Infographics can be repurposed and can help increase a site’s search ranking.
What Makes an Infographic
Not all infographics are created equal. Some are amazingly effective, some can be a bit bland and a few can be rather questionable. So what is a good infographic made of?
- Clear, concise and compelling copy
- A readable format that’s easy to follow
- Simple yet effective visuals
- Relevant and reliable data.
The reality is, creating a great infographic isn’t instant and takes a lot of work. Creating visual graphics from scratch requires you to master skills in design and if you’re not an expert in that, creating an infographic may seem impossible.
Hiring an agency to create an infographic for you can be quite pricey. In fact, some agencies charge thousands of dollars. However, there are several programs and tools available online that can help you craft your own infographic much more affordably.
Here are 11 infographic makers that are going to help you create some awesome visuals without breaking your budget!
- Interactive map maker
Kartograph is a simple and lightweight framework for building interactive map applications without Google Maps or any other mapping service. It was created with the needs of designers and data journalists in mind.
- Infographic maker
- 7-day free trial
Adioma is packed with efficient infographic tools that are intuitive and can be easily used to create your content. There are a variety of charts, forms, icons and color customization.
- Photo editor, collage maker and graphic design tool
- Desktop and mobile versions
BeFunky is an infographic maker with easy-to-design templates, more than a million free stock images and more than a hundred design elements. Its drag-and drop interface makes designing super easy.
- Infographic maker, design tool for reports, posters and social media imagery
Venngage is a tool that helps customers visualize their ideas. It provides users with a variety of templates for infographics, reports, posters, promotions and social media images.
- Infographic maker, presentation creator, design tool for print-ready reports, posters and flyers
- 30-day free trial for teams
- $24.17/mo–$29.00/mo for individual users
- $43.33/mo–$114.00/mo for teams of up to six people
Piktochart is a web-based application that lets users create infographics and visuals with ease. They have a range of templates for users to use. Piktochart also has Piktochart for Teams which lets users bring in team members to collaborate.
- Infographic maker, graphic design tool
- 30-day free trial
Canva is a content creation tool that provides users with a variety of templates such as social media image and headers, marketing materials, documents, invitations, ads, and just about any type of content.
- Infographic maker, presentation creator, design tool for reports, printables and social media imagery
- $14.00/mo–$39.00/mo for individual users
- $50.00/mo–$585.00/mo for teams of up to 15 people
Visme is a design tool for creating infographics. They have hundreds of templates and millions of photos/icons. Sharing graphics is made easy with their share and publish feature. Users can also download images for offline use.
- Infographic maker, report and dashboard builder, interactive map creator
Infogram is a tool with powerful features to help users make infographics, charts and reports. Infogram has more than 35 interactive charts and over 550 maps which include pie charts, bar graphs, column tables and word clouds.
- Infographic maker
- 7-day free trial
Easel.ly is a simple tool to visualize information and make infographics with ease. They have hundreds of professionally-designed templates and a library of icons, charts and illustrations for users to choose from.
- Infographic maker, social media graphic creator
Snappa is a graphics maker that provides users with pre-made templates, hi-res stock photos, vectors and shapes to choose from. Users can also schedule and share graphics instantly from different platforms.
- Infographic maker, design tool for posters and presentations
- Tailored to scientific and academic fields
Mind the Graph is an online infographic maker for scientific papers and presentations. Users can access ready-to-work infographic layouts and create visualized data with an easy interface.
In the end, making the infographic itself is just a small part of the big process. You also have to research and collect information, perfect the language, gather images to use and optimize your infographic for SEO.
To do all that, you need more tools than just infographic makers. To find out about other tools that can help you with the end-to-end infographic creation process, check out this resource of 100+ tools and platforms for creating infographics!
Sheila Bosworth is the Community Manager and Support at Milkwhale, an internationally acknowledged infographic production agency. Writing and connecting with others has always been a passion. Over the years, she has written about SEO, infographics and content marketing, but she’s always on the lookout for new things...
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